Amazon has secured multi-year rights to Oprah Winfrey's video podcasts, allowing the shows to stream across Prime Video, Amazon Music, Fire TV Channels and Audible. The deal positions the streaming giant to deepen its creator ecosystem and tap into a loyal audience base. Amazon's push into original audio began with the 2020 acquisition of Wondery , a Los Angeles-based podcast studio, and was followed by a restructuring that cut around 110 positions at the studio last August. The company has since rolled some operations into Audible and launched its Creator Services division to support monetization across channels. The multi-year agreement grants Amazon distribution and advertising rights to "The Oprah Podcast" on both audio and video platforms. Under the terms, Winfrey will produce two new episodes per week starting this summer, and the partnership also covers her 25-year library of the former talk show, as well as the "Oprah's Book Club" and "Oprah's Favorite Things" franchises. Matt Sandler, general manager of Amazon Creator Services, said the company was "excited to partner with her on what's ahead." Steve Boom, an Amazon vice president, called the deal "the ultimate validation of where the world is going." An Amazon spokesperson noted that "the podcast landscape has evolved significantly in the past few years, particularly with the rise of video-forward, creator-led content." Winfrey added that "expanding our reach globally is an opportunity I embrace." With this high-profile addition, Amazon is poised to strengthen its streaming portfolio and may pursue further deals with other influential creators, reinforcing its competitive stance in the evolving media landscape.